Privacy Policy

A lot of companies have hard-to-read privacy policies that go on for pages and are coded in legal-ese. Privacy is at the heart of what we do, so we've endeavoured to produce a privacy policy that's easy-to-read. However, that doesn't mean we can't improve if you have a specific question on the policy, please do contact our Data Protection Officer, Olly at olly@supermarketer.co.uk.

Who we are

We are SuperMarketer Limited, we help you own your data.

The data we hold about you, and how we use it

Setting up an account

We require specific data from you when you set up a SuperMarketer account. Our legitimate interest in obtaining this data is to set up an account in your name.

The specific data fields we will request are:

First name, last name and email address: So we know who you are and can contact you
Companies that hold your data: To help you request your data from other companies, you can identify which accounts you have and wish to submit a request for. We can then guide you through their process or, with your permission, submit the request on your behalf

Information we process for verification purposes

To ensure the safety of your data and prevent fraudulent activity, we need to be able to verify your identity when necessary. To do this, we need the following:

Phone number or email: We may use third party services to send you a verification code through your registered email address or phone number to determine if the contact details provided are valid.

Information we collect if we communicate with you

If you contact us either via email or through our support channels, we collect the following information so we can respond:

Email address, contents of your email and associated attachments
Contents of any feedback you send to us (e.g. reporting an issue or filling out a feedback form)

If we contact you, it will only be to respond to a customer service query.

Information we process to understand how our products are used and make improvements

Track usage of our products and services: We collect metrics such as launch time and hang rate to assess app performance
Crash reporting: We monitor our products through anonymous crash reports, these may include device and hardware information.

Information that is processed when you request your data

Once you’ve created your SuperMarketer account, you will have the ability to connect your data sets from third party platforms such as Sainsbury’s or Google.

We facilitate the secure transfer of user-selected data to our platform. With your permission, you can securely connect your third party platform’s account to your SuperMarketer account and transfer your data. We cannot access this data until you authorise it.

My Google Data

We enable users to request and store their Google data. We use Google’s Data Portability API to share your Google Data with us. To do this, we ask for your authorisation to connect with Google and transfer your data into your SuperMarketer account. We cannot access this data until you authorise it.

We comply with the Google API Services User Data Policy, including the Limited Use requirements, and use information collected through your use of My Google Data to

provide you retailer points for your data, on behalf of our partners
to improve user-facing features on the App or Website.

Data we share with your partners and how your privacy is protected

When you choose to request your shopping or Google data, we undertake the following steps:

We share the details of your account with the relevant retailer so they can identify your data set in their records
As we are in the beta phases, when your data is received, we send the data to you and then delete all personal data from that record.

We do not share your data with anyone outside of the relevant retailer to process your request. We will never sell your personal data so that it can be used to contact, re-target or spam you.

How do you keep my data secure?

SuperMarketer priorities safeguarding your data from unauthorised access, alteration, disclosure or destruction including the following methods:

Using encryption to keep your data private while in transit
Utilising a number of distinct and seperate data stores when processing your data. Each user's sensitive data retrieved from third party platforms (e.g. YouTube watch history) is always stored in a separate data store from that user's personally identifiable information (e.g. name, email).
Maintaining robust security procedures to protect the confidentiality of your personal data. We regularly review these measures and update them where necessary to protect against unauthorised access to our systems.

Where is your data stored?

SuperMarketer servers where your data is stored are based inside the UK and EU. We do not transfer your personal information outside of the UK and the EU.

How long do you keep my data for?

We only keep your data as long as we need to. As we are in beta phase this means that after your last data set has been requested and sent to you we will delete your personal data from the record.

Additionally, you have the right at any time to close your account and ask us to delete personal data we hold on you. You can do so by contacting our Data Protection Officer at olly@supermarketer.co.uk.

Your rights under GDPR

As our users, you have rights and protections under GDPR, including the right to:

access the personal data we hold about you;
view our policies (like this one), which govern how, and why, we use your data;
request us to rectify inaccurate data we hold about you;
object to the processing of your data;
withdraw your consent to processing your data;
request us to erase data we hold about you;
request us to restrict how we process your data.

If, for any reason you believe there has been a violation of their rights under the GDPR, and the Data Protection Act, you have the right to lodge a complaint with the supervisory authority, in the UK, this is the Information Commissioner's Office who can be contacted at:

Telephone: 0303 123 1113

Website: ico.org.uk/make-a-complaint/