retailers, SuperchargEyour Data
we've redefined customer research with the world's first customer-owned data set.
leverage our GDPR-based technology to build powerful customer-owned data sets with complete transparency.
dATA tEAMS: how it works
GDPR request
Our users select the data they want to send to SuperMarketer from the retailers they shop with through an Article 20 request
Article 20 GDPR: Data Portability Data Portability means that you can request YOUR DATA to be sent to any company of your choosing.
ICO: Information Commissioner's Office Public body responsible for upholding UK data rights reporting directly to Parliament.
ICO allow 30 days for companies to comply with the request. They must transmit all data they hold on a subject barring special categories data
Special categories data Any data that reveals a person's race, politics, religion or sexual orientation
Processing
Transmitting data
Data is transmitted to SuperMarketer and stored as per the user's instruction. The user may wish for their data to be updated regularly.
Commercial teams
Supercharge your data. Our GDPR-based technology unlocks the next level of business insights.
Link your customer data to our Retail, Interests and Viewing Habits profiles.
No more guessing games with sneaky cookies, questionable third-party data and mind-numbing surveys.
Build genuine relationships and negotiate with your customers directly for win-win outcomes.
WHO WE SUPPORT
Marketing
Paid advertising placement: Understand where your customers are spending their attention
Influencer marketing:
Understand which influencers are important to which customers
Product Analytics and Purchasing:
Understand what products are hot at the moment, what they sell for and how much are selling.
Product Management:
Understand who your product is performing well with and who prefers alternatives
Commercial Insights:
Segment your customers using additional demographic metrics, wider retail behaviours and viewing habits.​ Track cohorts across several retail touchpoints.
PROTECTING CUSTOMER DATA
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Data Sharing
We never share personal data without explicit
consent.
Customers can rescind their data at any point they wish.
Anonymisation
Our anonymisation protocols strip any identifiable information from customer data.
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For good measure we then aggregate this with everyone else's data, so no person can be singled out.
Male,
20-25 years old,
Nottingham, NG2
Watches Social Inequity documentaries on Netflix,
Shops at Co-op
